AI that suggests, not replaces
The owner keeps deciding. AI shows data, suggests options and models scenarios — the final call is always yours.
About Mise en Place
For owners who decide with their heart — and want to decide with data too.
Mise en Place amplifies the owner-operator's sensitivity. You keep making the calls — now with data alongside your intuition.
How we think
3 principles that guide everything.
Built in Brazil, for the Brazilian way
Understands bars, bakeries, cafés and fine dining. With CPF, PIX, optional tip and the specific rhythm of running a restaurant in Brazil.
Your data is yours
LGPD-first, zero reselling, mandatory consent tracking. At-rest and in-transit encryption. Full export whenever you want.
Who builds it
A small team, with AI as an extension.
Vinícius de Moraes
Co-founder
Software engineer for over a decade. I spent years talking to restaurant owner-operators and saw the same pattern in all of them: lack of time to turn intuition into system. Mise en Place was born from that.
Victor Paris
Co-founder
Commercial Planning professional with experience in large enterprises, leading performance management, P&L and strategic indicators. Built analyses and processes that connect operational data to executive decision-making, focused on revenue, efficiency and risk mitigation. Designed KPIs, budget control and Power BI dashboards for sales and leadership teams — including a nationally awarded innovation project.
AI-first team
We use AI agents specialized in each part of our work — code, design, support, data — to amplify the team and serve customers better. It's consistent: if we ask a restaurant owner to trust AI as a copilot, we do the same in our own day to day. AI doesn't replace judgment — it amplifies.
Start with the Raio-X. It's free.
Send a photo or PDF of your menu and get a full diagnosis in under a minute. Then, if it clicks, join the waitlist.
Talk to us: contato@usemise.io