AI that suggests, not replaces
The owner keeps deciding. AI shows data, suggests options and models scenarios — the final call is always yours.
About Mise en Place
For owners who decide with their heart — and want to decide with data too.
Mise en Place amplifies the owner-operator's sensitivity. You keep making the calls — now with data alongside your intuition.
Why we exist
A restaurant's biggest problem isn't lack of tech.
It's lack of time to turn intuition into a system. Talking to Brazilian owner-operators — the ones who know every regular by name and keep a dish on the menu because "it's Mrs. Silva's favorite" — we found the same pattern everywhere: pricing done on paper, staff training that lives only in the owner's head, customer feedback collected one by one with nowhere to become operational insight.
When those same restaurants start hosting events — weddings on Saturdays, corporate dinners on Wednesdays, birthdays on Sundays — the chaos doubles: briefings in a spreadsheet, proposals in Word, calendars on paper, event day disconnected from the daily operation already running underneath.
Mise en Place was built to be the system they never had time to build themselves. Menu, tables, orders, staff, customers and events in one place — lead briefing capture from your website, AI-generated proposals, conflict-free room calendar, and guests ordering through Mise en Place on event day with the kitchen receiving everything in the same KDS. An AI layer that suggests without replacing, and respects the Brazilian way of running a restaurant.
How we think
3 principles that guide everything.
Built in Brazil, for the Brazilian way
Understands bars, bakeries, cafés and fine dining. With CPF, PIX, optional tip and the specific rhythm of running a restaurant in Brazil.
Your data is yours
LGPD-first, zero reselling, mandatory consent tracking. At-rest and in-transit encryption. Full export whenever you want.
Where we are
Building in public.
Transparency about what already exists and what's coming.
Platform up and running
Admin, Kitchen Display, Customer App and integrated AI. Menu, tables, orders, team and customers in one place.
Free AI Menu X-Ray
Menu diagnosis in under 2 minutes: score, opportunities and quick wins. No signup needed.
Events add-on (Gold Chef)
Briefing from your site, AI-generated proposal, conflict-free calendar and KDS on the day. Events as a new revenue stream.
Bronze, Silver and Gold Chef
Four plans covering everything from the free X-Ray to hybrid restaurants with events. Waitlist restaurants get early access.
Who builds it
A small team, with AI as an extension.
Vinícius de Moraes
Co-founder
Software engineer for over a decade. I spent years talking to restaurant owner-operators and saw the same pattern in all of them: lack of time to turn intuition into system. Mise en Place was born from that.
Victor Paris
Co-founder
Commercial Planning professional with experience in large enterprises, leading performance management, P&L and strategic indicators. Built analyses and processes that connect operational data to executive decision-making, focused on revenue, efficiency and risk mitigation. Designed KPIs, budget control and Power BI dashboards for sales and leadership teams — including a nationally awarded innovation project.
AI-first team
We use AI agents specialized in each part of our work — code, design, support, data — to amplify the team and serve customers better. It's consistent: if we ask a restaurant owner to trust AI as a copilot, we do the same in our own day to day. AI doesn't replace judgment — it amplifies.
Start with the Raio-X. It's free.
Send a photo or PDF of your menu and get a full diagnosis in under a minute. Then, if it clicks, join the waitlist.
Talk to us: contato@usemise.io